The region is known for its wine production, particularly the Torrontés grape, and has a dry, sunny climate ideal for viticulture.
The province offers a mix of natural beauty, such as the Talampaya and Ischigualasto National Parks (a UNESCO World Heritage Site), with impressive red rock formations and fossils.
Culturalally, La Rioja is rich in traditions, such as the Chaya festival, and historical sites.
Economically, it relies on agriculture, mining, and tourism.
The population is relatively small, at approximately 400,000, and the region has a relaxed, rural atmosphere.
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