It covers 7,257 km² of fertile volcanic soils, dense forests, a narrow coastal plain, and bays on the Tasman Sea, ideal for surfing and hiking in Te Papa-Kura-o-Taranaki (formerly Egmont National Park).
The population is approximately 130,300 (2025), with New Plymouth as its capital (population 60,200) and a strong Māori presence (iwi such as Te Āti Awa and Taranaki).
The economy revolves around dairy production (the world's largest through Fonterra), natural gas and oil extraction (20% of New Zealand's energy), and manufacturing, with a gross domestic product of NZ$9.6 billion (2021).
Points of interest include the mountain for hiking, historical sites like Parihaka (Māori resistance), and film sets like those in The Last Samurai.
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