Location: Situated on the Jacobs River Estuary (Aparima River), where the river flows into the Foveaux Strait.
It lies on the Southern Scenic Route and at the western end of Oreti Beach.
History: One of the oldest European settlements in New Zealand and the oldest permanent settlement in Southland.
Founded in the 1830s as a whaling station by Captain John Howell.
Nickname: "Riviera of the South" – popular for family vacations, beaches, fishing, water sports, and a relaxed atmosphere.
Economy: Formerly primarily fishing, now more agriculture (dairy), tourism, and services.
It is a charming, historic town with museums (including the Te Hikoi Museum), beautiful nature, and a relaxed "crib" (country retreat) culture.
Ideal for a stop on a road trip through Southland.
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