The capital is San Salvador de Jujuy.
Nature: Known for spectacular landscapes such as the Quebrada de Humahuaca (a UNESCO World Heritage Site), the Cerro de los Siete Colores (Seven-Colored Mountain in Purmamarca), the immense salt flats of Salinas Grandes, and the Serranía de Hornocal (Mountain of 14 Colors).
Culture: Strong indigenous influences (including Quechua and Aymara), colonial history, and vibrant traditions such as carnival and the worship of Pachamama (Mother Earth).
Tourism: A popular destination for nature lovers, with villages like Purmamarca, Tilcara, and Humahuaca, hiking trails, archaeological sites (such as Pucará de Tilcara), and unique highlands (Puna).
Economy: Sugarcane, mining (including lithium and salt), and growing tourism.
It's a rugged, colorful, and culturally rich region, ideal for those seeking authentic Argentina off the beaten track.
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