Primary school children in grades 7 and 8 sell children's stamps (with a surcharge for charities), postcards, and other products door-to-door or online via QR codes.
More than 100,000 children participate annually, under the motto "for children, by children."
The proceeds go to the Children's Stamp Campaign, which supports projects for vulnerable children in the Netherlands and abroad, focusing on equal opportunities, poverty, loneliness, and resilience (e.g., safe spaces, sports, or a buddy).
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