Location and characteristics: It is the easternmost region of New Zealand, nicknamed the “first city in the world to see the sun” (first sunrise).
The city of Gisborne is situated on Poverty Bay (Turanganui-a-Kiwa), where three rivers meet.
The area is relatively remote, mountainous, and forested inland, with beautiful golden beaches, surf spots (such as Wainui and Makorori), and a coastline of about 250 km.
History: Inhabited by Māori for over 700 years (since ca. 1450 with the arrival of waka such as Tākitimu and Horouta).
In 1769, Captain James Cook landed here as the first European in New Zealand.
The original name of the place was Tūranga; later named after the British colonial official William Gisborne.
Population and economy: The city of Gisborne has approximately 38,100 inhabitants (2025).
The economy relies mainly on agriculture, sheep farming, dairy, forestry, and in recent years increasingly on wine (known for Chardonnay and Pinot Gris).
Tourism (beaches, culture, nature) is also growing.
Culture and attractions: Strong Māori culture and art.
Known for sunny weather, secluded beaches, surfing, wine and a relaxed, community-oriented atmosphere.
In short: Gisborne is a beautiful, authentic, and somewhat remote region with rich Māori history, the first place where the sun rises, great beaches and an economy based on the primary sector and tourism.
Ideal for those seeking peace, nature, and culture off the beaten tourist track.
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